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My Role: Animation & illustration
Brief: I was given the task to Make Hattie Clarks Illustration come alive, celebrating Women in Coffee.
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To animate the piece, I first dissected the image into separate components, allowing me to move individual body parts. I then re-illustrated the missing areas while staying true to Hattie Clark’s distinctive style.
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​Programmes used: Adobe After Effect & Adobe Illustrator.
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Original
Animated
The animated illustration became one of Pact Coffee’s best performing social media posts.
Here are some stats:
Engagement rose by 155%
week-on-week.
The post saw a 71% increase in reach on LinkedIn.
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