Client: Two Square Brewery
My Role: Graphic Designer and Creative Lead.
Brief: 2 Square Brewery, a Norwich-based home brewery, draws its name from a local ball game originating in Waxham, Norfolk. The client sought a logo that would capture the essence of this game while being iconic and attention-grabbing.
Desiring a design that was both clean and captivating, I aimed to ensure it would stand out on store shelves amidst competitors. The central square within the logo serves as a versatile canvas, allowing for varied illustrations that reflect different styles or flavours of beverages. This approach offers a unique way to depict various aspects of the ball game while maintaining brand consistency.
The cans are at mock up stage, looking to be printed in the future.